About us

40 years of tomato production

At Duroc, we manage 620 hectares of our own and affiliated production, ensuring year-round availability and consistency. We constantly push our limits to deliver cherry tomatoes of unwavering quality. We tailor our varieties, volumes, and packaging to meet your expectations. Duroc’s commitment to food safety and compliance is absolute: 100% of our offerings meet the most stringent international standards (GlobalG.A.P., Smeta, BRC, Leaf, Fairtrade, etc.).

2010: Duroc became 100% Moroccan

In 2005, the Bennani Smires family acquired the shares of its Spanish partner, marking a significant milestone in Duroc’s history. Since then, the company has experienced continuous growth and expansion. With operations in two key regions, Agadir and Dakhla, Duroc benefits from a state-of-the-art packing station, capable of processing around 150 packaging references, serving both supermarket brands and its own label. Today, its annual export volume approaches 80,000 tonnes.

Our Markets

We operate across Europe, with a strong focus on the retail sector. With 40 years of experience, we sow trust, cultivate loyalty, and reap success together with our clients and partners.

Customer intimacy

Beyond simply selling high-quality cherry tomatoes, we are committed to building a lasting partnership with you, based on trust, flexibility, and personalized service. At Duroc, you are at the heart of our approach because we believe in the “Customer Intimacy” philosophy Our commercial and logistics team plays a key role in this commitment. By maintaining close communication with you, we anticipate your needs, adjust our supply accordingly, and ensure smooth shipment management. For even greater transparency and responsiveness, we provide you with our TMS Teddy platform, allowing you to track your deliveries in real-time.

Duroc: where you grow and thrive

At Duroc, we believe that success is built on the talent, commitment, and well-being of our employees. We provide a dynamic, stimulating, and inclusive work environment where innovation and performance go hand in hand with collaboration and personal development. While internationally oriented, Duroc remains a people-focused company, fostering close relationships and teamwork. We are strongly committed to diversity and inclusion, ensuring equal opportunities for all to grow and succeed. Whether you are an expert in agricultural production, logistics, international trade, quality, R&D, or administration, Duroc has a place for you. Join us and become part of an exciting professional journey by sending your application to recrutement@duroc.ma

2025: B Corp for Duroc is a commitment to responsibility and sustainability

The B Corp organisation recognises Duroc’s commitment to an economic model that combines ethics, social responsibility, and environmental respect. It attests to its compliance with the highest standards in responsible governance, positive social impact, sustainable resource management, and transparency. This path reflects Duroc’s determination to reconcile economic performance with positive impact, thereby contributing to sustainable and inclusive growth.